Market Capability  

A

1st MOVER 

Where Marketing Discipline  Serves Customer Expectation to create Market Capability

This is the first mover which pivots and revolves about human understanding where it goes into depth analysis of  customers needs and dynamics that assist business organizations to portrait and design their needed capabilities and capacities to meet and fulfill their customers. It is considered the marketing performance center and plays the role of discovering Customer’s personas and designing their expectations through very advanced working methodology that goes  in line with customer expectation journey (customer vision   - customer expectation   - marketing organization  - Marketing Capability ) provided by our end to end  portfolio development approach that aims at  Interpreting customer  insights, researching customer drivers, developing performance accelerators and ends with  implementing capability enablers  offered  by our experts who help you build the needed infrastructure and capability that serve and accommodate  the capacity required to deliver customer expectations through; customer trends and dynamics knowledge event  , customer expectation research and analysis, organization design Transformation Venture and  excellent  capability leadership  centers.

INSIGHTS 

 CUSTOMER

TALKS 

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How Customer Insights Shape the  Next Agenda 

Insight  your Customer Future by Interpreting customer  macro and micro trends that help you understand what current and future forces shape their future expectations.  

 

CUSTOMER TALKS conference is  an online event that  aims at spreading the word about today's business customer’s trends and  shed light on   customer’s changing behaviors, dynamics and expectations raising at constant pace where we broadly address these marketing challenges and opportunities underlying these hidden expectation by which  we take the chance to disseminate new and up to date provoking topics about customer thoughts, ideas and trends for businesses across industries.

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Future 

Customer 

Blog 

EMBARK

customer VISION & Insights 

 

 

Embark on your customer vision & insights  by understanding how technology, economic trends and  market dynamics change customer's thinking and form their future expectations  that are perceived as new paradigm shift in today’s business landscape.

  

 

 

Be member of our 

future Customer Blog   

DRIVERS 

 CUSTOMER

futuristic

Researching Customer  Triggers that Shape their Future Voice  

Researching  Customer expectations & Drivers  by  analyzing customer needs and behaviors  that drives their expectations and helps you articulate what type, level and size of   capability you require to meet and fulfill these expectations.

Futuristic  Customer  is a research & advisory service  that goes beyond customer need discovery and customer expectation design through   analyzing customers expectations in terms of knowing their personas  and stereotypes and understanding their  raw needs and behaviors that form their expectations within a market area in specific business industry to enable marketing decision makers know and understand their customer specific needs and  drivers and act accordingly

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Customer

Expectation 

Model 

embrace

Customer EXPECTATIONs &  Drivers  

 

 

Embrace your customer expectations drivers  with sound research and deep analysis of their personas and behaviors that allow you to portrait and orchestrate  the future landscape of your marketing capability.

  

 

 

Applying Our 

customer Expectation 

model  

ACCELERATORS

unleash the power to 

Designing Customer Driven  Agile Marketing Organizations

 

Accelerate marketing performance   by developing  smart structure that substantially can boost  operational efficiency and leverage high performance and gives you edge over your competitors.

 

MARKIT is  a Transformation Venture that unleash the power to transcend by  building agile Marketing organization   and operations system that contribute to reduce costs, drive growth, and strengthen both short-term performance and long-term organizational health.

 

We go beyond lines and boxes to define decision rights, accountabilities, internal governance, and linkages. Our design solutions help you manage complexity and business scale to ensure sustained performance.

 

Specifically, we work closely  through these 6 stages :

MARKIT

Transcend

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1st MARK

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 Dealing with complexity 

We assess the strengths and weaknesses of the current organization and design a robust new structure. In the current-state assessment, we use  diagnostic tools that highlight areas where the organization presents challenges, which might lie in its structure, linkages, or culture, and help define criteria to guide the design process. In the design itself, our design tests help clients make choices on critical questions such as the optimal business-unit structure; the role of the corporate center and shared services; and capabilities needed for pivotal roles.

2nd MARK

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 Link Organization To Strategy and Realize Value 

We make sure the design focuses management attention on the strategic priorities and critical operations of each business unit, region, or product—be it international expansion, cost-cutting, or growth through acquisitions. Once the design is finalized, our unique implementation approach helps our you quickly realize the economic value determined by the redesiGN .

3rd MARK

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 Focus Head Offices on Value Creation 

Many CEOs are concerned about waste and redundant hierarchy, particularly in head offices. Our approach identifies an explicit, value-adding "mandate" for the corporate center—for example, co-ordinating key functions or driving specific strategic initiatives.

4th MARK

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 Drive Accountability 

By careful design of performance-management processes, we make sure all units have clear performance measures. We use  accountability tools and decision-making frameworks that help identify accountabilities for cross-unit processes.

5th MARK

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 Enable Enterprise-Wide Collaboration

Achieving large-scale collaboration across the entire enterprise—on customer solutions, product development, innovation, and the like—can unlock tremendous value. Using  Social Network Analysis tool, we go beyond organization charts to reveal and tap into the informal communities through which the organization shares information and knowledge. We help you understand the value collaboration can bring and the mechanisms to enable it.

6th MARK

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 Dealing with complexity 

Effective organization design must remove complexity that creates unnecessary cost and organizational friction, and channel what’s left to employees who are equipped to handle it. Using complexity survey, we pinpoint issues such as a lack of role clarity or poor processes that could hinder productivity.

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AI Customer

Marketing 

Organization 

embed 

 CUSTOMER marketing organization accelerators 

 

 

 

EMBED your marketing organization  accelerators with unparalleled performance and operation system   that can fully fulfill your customer’s expectations and offer seamless customer experience.  

  

Acquiring Our 

AI Customer Marketing organization   

ENABLERS

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HOUSE 

CUSTOMER

Building Marketing Capability that Fuels Growth 

Supporting marketing capability  by  implementing excellent marketing capability  centers that enable you to feed and gear up your marketing  agile organizational structure that offers you a competitive advantage

Putting yourself  in your customer’s shoes is a real saying from which magic and inventions comes into real life practices where understanding  of Customer’s personas and needs are considerably very basic activity but rather considered the most important one in which huge range of capabilities are based to deliver those expectations.  

 

Customer house is  solutions centers that helps you build a wide range of marketing capabilities organizations, structures, systems, products and services, technologies, talents, brands ..etc,  and enable you to connect them with your customers future expectations fulfillment by building an excellent competency that offers a competitive advantage

 

 

Our Customer house's provides Innovative Market Capability Solutions Leadership  Centers  that leverage and boost your marketing capability through

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 BUILD 

Agile Organizations Smart Structures Enablement

Envisioning and anticipating how the organization might look today and in the  anticipated future and orchestrating the marketing organizational design that fulfills customer expectations and respond to the challenges and opportunities marketing face within the business and industry is what is needed to contribute to build  the desired capability.

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 INNOVE

Product & Service Innovation Enablement 

We bring the innovation practice success  not only to its functional improvement to products but to bring joy to customers who are the drivers of innovation that enable businesses to craft successful products and services that will drive not only sales but exceed customer expectations that in turn drives loyalty and advocacy.

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 MARTECH

Marketing and Technology Enablement 

As marketing teams continues their mad dash to acquire technology, data and new capabilities, having a workable, well thought-out roadmap in place is an essential part of a winning strategy. However we  define and design a Marketing Technology Roadmap to ensure you derive true value from your ongoing marketing technology investments and implementations.

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 PERFORM 

Efficient and Effective Operations Enablement

The scope of marketing operations is quite broad and includes activities that can be broadly categorized as collateral creation and maintenance, demand generation, and performance measurement.Although many components of Marketing Operations can be done manually, proper processes with the right technology is the enabler that allows for scalable operations.

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LINK

Talent and Culture Enablement 

Attracting, involving and inspiring  talented people in marketing is very daunting especially for those who stand  behind the customer experience are key to helping marketing and brands deliver greater value and impact along with  inspiring culture that unleash the power and passion to give more and challenge the status quo for building and embedding  excellent capability that provide competitive edge.

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 INFLUENCE

Brand Development &  Management Enablement 

A strong, valuable and enduring  brands are considered increasingly as a very important equity to businesses owners but on the other hand building a sound brand is a competitive advantage and marketing capability as well   that can have an edge over your competitors especially when it is built and managed by marketers who deliver a seamless customer experience that leads to advocacy.

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 Market 

Capability 

Platform 

 embody 

 market capability enablers

 

 

EMBODY your market capability enablers  with state of the art competences to build excellent  capabilities that bring you a competitive advantage over your competitors.  

Use Our 

Market Capability platform 

CONTACT US 

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