Unwrapping The Power of Business Value through Marketing Practices to form the Market Strategy
This is the third mover which pivots and revolves about the idea of human giving where it dives deeply into the value propositions given to customers and how it significantly plays a crucial role in building the business organization's long term relationship with its customers. It is considered the marketing management hub for growth and plays the role of strategizing, managing, planning and executing marketing programs that are related to offering valuable propositions to customers through a very advanced working methodology that goes in line with the marketing value journey ( marketing vision - marketing strategy - marketing management - Marketing practices ) provided by our end to end portfolio development approach that aims at Interpreting insights, researching drivers, developing accelerators and implementing enablers offered by our experts who helps you set the right marketing strategies that create and deliver brilliant customer value propositions through; marketing driven business trends and dynamics knowledge event , marketing driven business strategy consultancy, marketing management Transformation Venture and innovative marketing practices centers.
Create - Innovate - Celebrate
Insight your business value by Interpreting Market and business trends that give you awareness and knowledge that helps understand what kind of information, strategies, programs , techniques and practices ...etc would be needed and applied in the future.
Our Business Innovation Week -create - innovate - celebrate event is online conference and exhibition which is conceptualized as a 6-day event that works in partnership with interested parties and professionals in the business industry where it is designed to highlight and showcase the marketing programs of new entrepreneurs who have a value propositions to deliver to their customers where the event is a split into two main sections the first one is the agenda it address and discuss the latest marketing practices that they should adopt while the other part is applying those practices in real life projects that are related to exhibitors areas of business specialty.
business vision & Insights
Embark on your business vision & insights by Interpreting Market and business trends that give you awareness and knowledge that helps you understand what takes to build the right business value for your customers.
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Research that Identify Customer Driven Strategies and Bring Future Growth
Drive your business value by researching customer driven growth strategy drivers that studies and analyzes your market and business environment and helps you set your business strategy to deliver innovative value proposition to your customers.
Growing your business isn’t easy whatever your strategy might be it has to start with using deep customer insight to drive segmentation, targeting, positioning and offering development. This ensures that business strategy is grounded in marketplace realities to best meet customer needs and fuel your overall business growth strategies
Futuristic Business is a research and analysis service that use markets assessment and competitive analysis to provide critical input to business and brand strategy formulations we do this fully through understanding and assessing the market in which you compete by focusing on the three C’s - Customer, Competitor and Company - to uncover brand and business related growth opportunities.
BUSINESS strategy DRIVERS
Embrace your business strategy drivers with customer centric study and assessment of market and business environment that helps you set your marketing strategy to deliver innovative value proposition to your customers.
business VALUE model
harness the technology to
Developing Customer centric Marketing Powered Business Management System
Accelerate your value by developing dynamic marketing management system that accelerates customer growth and boosts conversion rates and gives your customer a value proposition that leads to advocacy .
MAPIT is a transformation venture that harness the technology to thrive by developing a customer-centric Marketing Powered Business Management System that plans and execute all marketing goals, strategies, tactics, programs, projects along with all customers interactions and touch points through the customer marketing cycle that comprises of 6 main functions that are interrelated and interconnected ; customer data, customer value, customer personalization, customer conversations, customer journey and customer experience.
The 6 functions of customer marketing cycle ;
CD the first marketing function in which customer data is collected, managed and analyzed. CDM is considered the core of all marketing and sales decisions that is geared toward resolving customer requirements and issues while enhancing customer retention and satisfaction allowing to convert customer data into customer intelligence. However, as marketers we probably deal with a huge amount of customer data that we need them to be presented in systematic format to facilitate decision making.
CV will help you accurately determine what drives value for customers, measure your performance relative to the competition, align efforts, focus scarce resources and create your sustainable competitive advantage. However, in order to manage the elements that drive value, a company needs to establish their customers’ perceptions of their performance and also the perceived performance of their competition.
Delivering personalized content, offers and product recommendations to customers demand tailored experiences across every brand touchpoint that has made personalization become vital to success as customers take more control over their buying process they always like to engage with brand experiences that are relevant to their needs and that allow them to be seen and respected.
Today’s customer demand personalized, relevant communications that are available in real-time and accessible through the channel of their choice however unlocking the full potential of customer communications is very significant and challenging issue that contributes in more personalized conversations that breakdown the hidden silos hindering transparency and trust thereby managing such communications programs serve as a robust foundation to execute marketing strategies that yield engagement and communicate customer value in a very seamless and expectation way.
The best way to map the customer journey is taking a walk in their shoes is very true expression that goes hand in hand with the rise of customer voice as opportunity to satisfy and challenge to conquer, however customer journey mapping has become a vital component of any marketing program focused on enhancing customer centricity. Customer journey mapping enables companies to visualize the customer experience and deliver personalized marketing offers, communications, sales, support ….etc
Companies that take the time and invest in building exceptional experiences can set themselves from their competitors. However understanding that they are immersively in the customer experience business and how companies deliver for it is a big challenge that can open up many doors of opportunities to companies who integrate all experiences the customer has with the business based on all interactions and thoughts they had in pre/post knowledge prior and after the experience.
business value accelerators
EMBED your business value accelerators with integrated marketing management system functions that boosts conversion rates and gives your customer a value proposition that leads to advocacy .
AI customer EXPERIENCE
Applying and Using Modern and Real life Innovative Marketing Practices
Supporting your business value creation by Implementing the innovative marketing practices solution centers that enable you to execute your marketing strategies, programs and tactics and deliver your value proposition to your customers
Adopting and executing innovative marketing practice is an imperative in today's business environment where competition is very fierce and customer behaviors are changing at a very rapid pace which in turn require us to get connected to real life marketing strategies that contributes in boosting our performance and delivering added value to customers.
Businesshouse is a solutions centers that help you harness the latest and up to date innovative marketing practices that is used and applied by most industry leaders that includes full spectrum of innovative practices ranging from marketing, analysis, research, products designs and managing, communications, promotions, channels, sales, customer service and crm ...etc enabling you practicing integrated marketing management activities which is represented today by the customer experience dynamics only then growth could be leveraged and advocacy and engagement can be sought by your customers.
Busineshouse enable you implement strategies and deliver your marketing value through Our 6 Marketing Practices Solutions Centers that includes the following ;
Marketing Analysis & Research Practice
As the marketing research and analysis is the process of assessing and understanding how customers perceive you and your products or services we provide you with innovative state of the art analytics that apply modern processes that enable you capture insights from the knowledge that lead to growth and more effective marketing.
Product development and management practice
There is a constant and relentless challenge today for marketing to launch new products entirely to serve the market demand and aligns the product portfolio with the business strategy objectives therefore applying the product portfolio management practice enables you to manage effectively all products and services offered.
Strategy Execution and Delivery
Bridging the gap between strategy design and delivery is constant challenge for marketing as practices can change, business models are disrupted, technology evolves, but principles do not change. They are the soul of strategy design and delivery that reveals that great performance practice requires great strategy along with great execution that often comes down to how marketing and creative teams work together in a very cohesive and synergic way.
Integrated Marketing Communications Practices
In today’s over saturated, and overwhelmed marketing environment, orchestrating and integrating the right blend of communications is more difficult than ever as there are many channels to choose therefore ensuring that all messaging and communications strategies are consistent across all channels and are centered on the customer and going for an approach that takes your communications from disparate functions to interconnected one is considered a plus and a rewarding practice.
Distribution Channels and Sales Practices
Although the principles remain the same, bringing a product to market, the practice of distributions has changed dramatically as digital technology has altered the concept on many levels it has made it easier for companies to use direct channels of distribution effectively like e commerce tools and online consumer purchases. Even when using indirect channels of distribution digital technology allows them to manage relationships with partners through the practice of affiliate partners and programs which is seen as a very innovative practice tremendously used today.
Customer Service Practices
It is obvious that customer service has experienced huge shift during the last two decades in coincidence with the advent of technology that has allowed for increased opportunities to get in touch with customers. However the new practice in this context is that companies are harnessing this trend and using technology to use seamless, tailored and simpler customer service solutions that have more autonomy and control and proactive over reactive.
MARKETING PRACTICES ENABLERS
EMBODY your marketing practices enablers with state of the art innovative leadership solutions centers to leverage customer advocacy and boost engagement.
market strategy platform